スポンサーサイト

上記の広告は1ヶ月以上更新のないブログに表示されています。
新しい記事を書く事で広告が消せます。

Swatch - Swiss comeback strategy


I am working on 10 page single-spaced paper which is due tomorrow. Today, I learned how to make a coffee from my wife because I want to keep myself wake up.

Swatch, this word is very famous in Japan. However, most people don't know this was one of comeback strategies which were executed by Swiss watchmaking makers and Swiss government in the early 1980s.

At that time, Swiss was losing the share and Japan and Hong Kong dominated market shares in the mid-end and low-end market segments. Creditors that loaned two biggest watch companies in Swiss hired Nicolas Hayek to overhaul the current watch industry strategy and develop a more viable competitive strategy. Swiss fate lied in his hand...

He proposed a comeback strategy that consisted mainly of two things: revitalizing of flagship brands like Omega in middle-range market and launching a new low-priced plastic watch, Swatch. He successfully implemented this strategy and became the CEO of the former Swatch Group.

Anyway, today, I have to act like Nicolas Hayek, and have to submit the comeback strategy report to Swiss creditors by tomorrow... I should go back to my work. Bye.


SWATCH GROUP
http://www.swatchgroup.com/

スポンサーサイト

コメント

コメントの投稿


管理者にだけ表示を許可する

トラックバック

トラックバックURL:
http://cmumba.blog67.fc2.com/tb.php/13-da349666

FC2Ad

相続 会社設立

上記広告は1ヶ月以上更新のないブログに表示されています。新しい記事を書くことで広告を消せます。