MBAマッチョ日記

I am working on 10 page single-spaced paper which is due tomorrow. Today, I learned how to make a coffee from my wife because I want to keep myself wake up.

Swatch, this word is very famous in Japan. However, most people don't know this was one of comeback strategies which were executed by Swiss watchmaking makers and Swiss government in the early 1980s.

At that time, Swiss was losing the share and Japan and Hong Kong dominated market shares in the mid-end and low-end market segments. Creditors that loaned two biggest watch companies in Swiss hired Nicolas Hayek to overhaul the current watch industry strategy and develop a more viable competitive strategy. Swiss fate lied in his hand...

He proposed a comeback strategy that consisted mainly of two things: revitalizing of flagship brands like Omega in middle-range market and launching a new low-priced plastic watch, Swatch. He successfully implemented this strategy and became the CEO of the former Swatch Group.

Anyway, today, I have to act like Nicolas Hayek, and have to submit the comeback strategy report to Swiss creditors by tomorrow... I should go back to my work. Bye.


SWATCH GROUP
http://www.swatchgroup.com/

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